The message is crystal clear... Don't drink alcoholic beverages and drive a vehicle... tragedy will most likely be the outcome!
Rum stories, especially a love song about rum, are not what is needed today... that is the wrong message to send. However, Machel's song and the message of the video have turned the tide. This video sends the right message... designate a drive if you are going out to party and will be drinking to the point where you don't have control of your senses. Drinking and driving don't mix. So when you are mixing your drinks designate a driver.
This is a well made video with the right message... Precision productions created a superb riddim and even though I don't think that this song is the best on the riddim I have to give Machel Kudos for his superb singing and a video with a much needed message. Enjoy the video and the music!