Here is an interesting 'poll', if you want to call it that, that should be of interest to those in the business of marketing products. This tool used to select the Caribbean People's Champion was done by the website Tribal Caribbean. Now I first saw the result of the "word cloud around the mentions" on what turned out to be a contentious islandmix.com thread. The insanity of the situation is somewhat sad because one individual cannot accept the fact that Trinidad is blessed with so much talent in so many areas.
Of course the problem turned out to be the lack of support received by one Kevin Lyttle and this caused his number one supporter on Imix to challenge the virtues or validity of the software used to come up with the results. However his ignorance and arrogance is indeed nauseating at time but so badly placed this time. I am sure that you have seen these word cloud mentions on blog pages and websites. This is easily understood and has nothing to do with a poll. It simply means that certain words, in this case KES the band, got more hits than others on the Internet sites. VP just suck it up and shut up and accept the results.
The following are excerpts from the Tribal Caribbean site:
Our commitment to digital marketing means that we celebrate and encourage those who are performing well digitally. Using our proprietary tools and methodologies, Tribal Caribbean is able to listen to the conversations that are taking place in the digital space. We use these insights to promote cultural and social trends which help people make sense of how the web is shaping our society. As a digital agency operating in the Caribbean, we believe in using our skills to bring the people of the Caribbean together in the pursuit of common goals and interests.
Kes The Band has been named the ’2012 Tribal DDB Caribbean People’s Champion’. In a digital listening audit performed between January 1st 2012 and March 5th 2012 mentions were recorded for every artist releasing a song for the 2012 Carnival Season. The top 10 Artistes with the most mentions were:
1. Kes the Band 45,471
2. Machel Montano HD 20,736
3. Iwer George 6,023
4. Pelf 4,195
5. Kevin Lyttle 4,063
Part of the analysis allowed us to create a word cloud around the mentions of the winner, allowing us to see any possible trends. Below are the words which were mentioned the most in conjunction with Kes. The bigger the words, the more they were mentioned.
Social Media Mentions: 41,855
Blog Mentions: 2,004
Traditional Media: 1,612
Total Mentions: 45,471
Please be advised that the music is presented here for your listening pleasure and for promotional purposes only ("Fair Use" Musical Content Copyright Disclaimer Under Section 107 of the Copyright Act 1976). Lend me your ears... Enjoy!
♫ Please press the play button to listen (small triangle below).
Precision Wine - KES The Band