A Strong Riddim, A Weak Concept: “Rum Letter”


The next track on the Elevate Riddim is “Rum Letter,” written by Sekon Sta and performed by Sekon Sta and Waddicks. Produced by DJ Private Ryan for Battalion Music and co‑produced by Badjohn Republic, the song arrives with an energetic, upbeat tempo—but the concept itself is a hard sell.

Honestly, who writes a rum letter? Lamenting the rising price of rum isn’t the strongest showcase of songwriting skill, even with Carnival’s influence on creative choices. The hook about a “rum letter coming from a fetter” and rum making things “better” is simply not a message I can support. The track also leans on the repeated line “We don’t give up,” adding a touch of perseverance, but it doesn’t shift the overall tone.

Musically, the production is commendable, as it is lively, bright, and designed for movement, but lyrically, it falls short. This will be a Carnival 2026 moment, and thereafter, it’s unlikely to be heard again, if it even gets much rotation during the season.

Indeed, it was a spirited delivery. However, it is unlikely to leave a lasting impression. 

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Production Notes/Music Credits:
Song Title: Rum Letter 
Artist/Performed by: Sekon Sta & Wadicks x Dj Private Ryan
Album Title: Elevate Riddim
Written by Sekon Sta
Produced by: Battalion Music
Co Produced by Badjohn Republic
Origin: Trinidad, Republic of Trinidad & Tobago
Genre: Soca 🎶

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