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No need to panic; keep your hands away from that red panic button because just when you were about to give up hope thinking that Soca music was all about winin' and bottom shaking you see the light at the end of the Soca rainbow. Ziggy Rankin to the rescue!

Ziggy Rankin has a very powerful singing style and he keeps coming at you with full force. This song that he sings is all about thinking positive and even though he used a Carnival phrase 'Keep It Pumping" the message is clear and to the point. He has his eye on the prize and that is thinking positive and moving forward. This is a clean, sweet, positive and well written song. Now that I think about it there is absolutely 'Way Ward" about this riddim.  Now that I have had the opportunity to see the album Jacket, I have to find out about the differences between 'Wayward' and 'Way Ward'I love it!

As mentioned above the lyrical content is positive, well written; the vocal performance is strong and typical for Ziggy Rankin. The icing on the musical cake is the music production and overall quality of the mastered product. Val Musik and Precision Productions did an excellent job with this one.

Now in terms of replay worthiness and lasting appeal we may have a problem. This song exudes a positive vibe and when it comes to carnival feting the vibe is all about the party, drinks and women. I don't think that you will hear this one in a fete except when it is almost daylight. I love the vibe but this may not be accepted for the Carnival festivities. After the carnival we should continue to hear this song played. I welcome hearing this one all year even after Carnival 2013 is long gone!

Production Notes:

Title: Keep It Pumping
Written By: Ziggy Ranking
Riddim Name: Wayward Riddim
Recorded By: Ziggy Ranking

Produced & Mixed By: Val Musik

Mastered By: Precision Productions

Please be advised that the music is presented here for your listening pleasure and for promotional purposes only ("Fair Use" Musical Content Copyright Disclaimer Under Section 107 of the Copyright Act 1976). Lend me your ears... Enjoy!

Please press the play button (below) to listen (small triangle in circle).

Keep It Pumping - Ziggy Rankin